Media

During three years as a Character Technical Director at BUCK in Los Angeles, Eyad worked on character-driven commercials for brands including McDonald’s, Facebook, Verizon, Target, Clif Bar, Oreo, Sherwin-Williams, Cadbury, and Orbit.

His work focused on expressive mascots, stylized creatures, and transforming characters, developing flexible rigs and tools that supported demanding animation requirements and fast-paced commercial production.

Disney Mirrorverse

Working with The Sequence Group in Vancouver, Eyad supported the team by rigging several characters for Disney Mirrorverse, a mobile action RPG featuring reimagined Disney and Pixar characters. The project used his ICE rigging pipeline to build flexible character rigs, adapting its modular systems to each character’s proportions and animation requirements.

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Seed Matters – Clif Bar Family Foundation

On Seed Matters, Eyad modeled and rigged the two central characters, Mr. and Mrs. Seed, with particular attention to Mr. Seed’s facial system. Early voice recordings informed the range of comedic expressions, while the character’s cylindrical, triangular head shape presented specific rigging challenges.

Custom systems allowed facial shapes and joints to slide along the surface, supported by combination blend shapes that maintained smooth transitions between expressions.

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Animated chestnut character lying on the ground with a relaxed expression, surrounded by lit candles, an open book, and a glass of wine, in a cozy scene with a background fireplace.

Close-up of a character with exaggerated facial features, crooked teeth with black spots, and a mischievous expression.

Animated character with an egg-shaped head, expression of frustration, holding gymnastic rings, with a background of blurred colorful screens.

Two animated characters on a gym or recreational room floor with colorful screens in the background. One character, shaped like an onion or potato wearing a hat and gym outfit, is smiling and gesturing. The other character, large and blue with a hood

Animated character with an onion head, smiling and holding a bag of dried aged manure, sitting at a kitchen or workshop table with various jars, bottles, and tools in the background.

Animated character with an avocado-shaped head, wearing a red and white polo shirt and a colorful striped cap, standing in front of a door.

An animated character, a human egg with facial features, is holding a lit match in one hand. The character has a calm, slightly mischievous expression and is wearing a red jacket.

Animated character with a round face and a light brown complexion, standing among tall green grass and leaves, wearing a button-up shirt, with a small plant sprout on its head, and a slightly nervous or confused expression.

Animated scene in a cozy library with two characters that have potato-shaped heads; they are talking, one holding a glass of pink drink and the other with a leaf on its head, surrounded by books and wooden furniture.

Happy Meal – McDonald’s

Eyad’s work on the McDonald’s Happy Meal campaign spanned more than a year and approximately 20 television spots broadcast across the United States.

He developed the rig for Happy to support a wide range of exaggerated expressions and movements, alongside rigging secondary characters and modeling and rigging props. The setups supported energetic performances and repeated use across the campaign.

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Two animated shopping bags with faces, arms, and legs. One is larger, wearing virtual reality goggles and shoes on toy cars, with coins stacked underneath. The smaller bag is excited, with a big smile and fists raised.

Animated characters, a girl with long blonde hair wearing a pink dress, and a girl with dark hair wearing a blue skirt and a purple shirt, surrounded by animated McDonald's Happy Meal boxes with eyes, mouths, arms, and legs, all smiling.

Two animated red shopping bag characters with smiling faces, white gloves, and sneakers, one wearing headphones and glasses, the other sitting on the ground, appear happy and playful.

Animated red gift boxes with faces dancing and celebrating, wearing party hats and surrounded by colorful confetti and banners, with a Hello Kitty figure in the background

Cartoon character with a big red door body, wearing goggles, riding a purple toy car on one foot, with the other foot on a yellow toy car, smiling, giving a thumbs up, and raising an arm.

Animated character in futuristic armor with a robotic drone and a small flying robot nearby.

Three animated characters, including a girl with long black hair and gold accessories, a girl with black and pink hair, and a luggage with a face and arms, standing in front of a purple speaker on a plain white background.

Animated red milk carton character with eyes, arms, and legs standing on top of a tilted bottle of milk, smiling with arms outstretched.

Animated character of a fuzzy black ball with eyes, a wide smile, and long black arms and legs, standing next to a smiling McDonald's happy meal box with arms and legs, both in a neutral space.

Swing – Oreo

Swing follows a mother and daughter as an ordinary commute becomes an imaginative journey. Eyad rigged both characters and most of the key props, supporting the transition from natural movement to more exaggerated, stylized animation.

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Two animated women, one with glasses and a yellow polka dot jacket, the other with short black hair, looking happily through a large purple ring with a scenic green, yellow, and pink countryside in the background.

Animated woman with short black hair smiling and holding an Oreo cookie on a bus with a scenic landscape visible through the window.

An animated scene of two women sitting on a bus. The girl on the left has short black hair, glasses, and is wearing a yellow jacket and pink skirt, looking at her phone. The woman on the right has shoulder-length black hair, is dressed in a gray blaz

Animated woman holding an Oreo cookie while opening another one, sitting on a bus.

Animated girl with black hair, wearing glasses and a red jacket, looking surprised or amazed at a scenic countryside with rolling green hills and a partly cloudy sky.

Animated scene of two women smiling at each other near a window with a view of a river and colorful landscape.

Animated landscape with rolling green hills, trees in various colors, a river, and a city skyline in the distance. A child appears to be on a purple swing flying through the sky, with large purple ribbons trailing behind.

A colorful animated landscape with rolling hills, a rainbow, blue sky with red, orange, yellow, green, blue, indigo, and violet clouds, and a swing hanging from a purple ribbon in the sky.

Safari – Sherwin-Williams

Produced with BUCK New York, Safari features a world of stylized animals. Eyad’s contributions included rigging the zebra and skinning the leopards, whose rigs were originally created by fellow Character Technical Director Tao Ye. The work focused on appealing deformation and supporting the animals’ movement throughout the spot.

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A digital artwork of a zebra made of layered, striped panels with a sunset in the background.

Two cheetahs resting on tree branches in a natural landscape with green foliage in the background.

Animated paper model of a cheetah in a grassy field with a large tree and distant hills in the background.

Two Best Friends – Cadbury Dairy Milk with Oreo

Eyad created all rigs for Two Best Friends, including the twisting, jumping, and dancing Cadbury and Oreo characters, alongside a highly deformable emoji face.

The emoji mouth required a flexible setup that could transition from an extremely wide opening to a small “O” while preserving volume and controlled deformation.

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A colorful figurine of a woman in a hula skirt playing a ukulele, with a speech bubble showing a laughing emoji. She is standing next to a stack of Oreo cookies, a chocolate bar, and a mini chocolate piece, set against a blurred outdoor background.

Animated scene of two creatively designed ducks with long necks and blue heads swimming in a pond surrounded by lily pads and flowers. In the background, there are stylized trees, grass, and distant city buildings, with two small colorful birds flyin

Sandcastle characters resembling Oreo cookie, popsicle, and two spoons at the beach with the ocean in the background, animated with smiling faces and small speech bubbles.

A chocolate Oreo cookie with a small piece broken off, balanced on a metal railing during sunset with the Sydney Opera House in the background.

A bright orange paper lantern with a face, sitting in a forest setting surrounded by plants and shells, glowing in the dark.

A scene with an Oreo cookie, a piece of chocolate, and two floating emoji characters with different facial expressions in transparent bubbles, set on a surface with grass and leaves.

Two animated smiley face emojis in speech bubbles, a chocolate piece, and an Oreo cookie floating against a purple and pink sunset sky.

Floating emojis above a chocolate Oreo cookie and a small chocolate piece on a kitchen countertop, with a bowl of fruit on the left and a wooden speaker on the right.

Close-up of a soccer player's feet in black and purple shoes and blue and purple striped socks, with a white and black soccer ball between them. Two Snapchat-style emoji bubbles, one with a happy face and the other with a sad face, are floating above

Soft Chew Stories – Orbit White

On Soft Chew Stories, Eyad rigged the two main characters, with particular attention to their eye systems. The setups supported subtle changes in expression and the appealing character performances central to the spot.

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Animated character of a smiling square-shaped washcloth with a bow on its head, riding a light blue scooter on a road with a cloud in the background.

Page with blue and pink foam shapes resembling a face with closed eyes and lips

Animated characters resembling marshmallows with faces, riding a blue scooter on a blue background with sky and cloud elements.

Better Matters “Lizard” – Verizon

For Verizon’s A Better Network campaign, Eyad rigged the bird and lizard characters featured in Better Matters “Lizard.” Both rigs were developed to support expressive poses and clearly readable performances within the spot’s stylized visual direction.

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Colorful paper craft of a bird flying above a paper model of a lizard on a mountain.

A 3D illustration of a pink gecko sitting on a light blue mountain with a blue bird flying nearby.

Paper craft-style illustration of a bird and a chameleon on a mountain peak, with the bird perched on the chameleon.

A low-poly pink-colored iguana with goggles sitting on top of a light blue rock against a plain white background.